:root {
  --case-max: 1200px;
  --copy-max: 740px;
}

body.case-study { overflow-x: hidden; }
.case-topbar { height: 118px; }
.case-topbar .primary-nav { width: min(88vw, 1240px); }
.case-topbar .primary-nav .wordmark { width: 96px; height: 96px; }
.case-topbar .nav-cluster { gap: clamp(24px, 3.5vw, 52px); }
.case-topbar .nav-cluster a[aria-current="page"] { color: var(--orange); }

.case-main { padding-bottom: 0; }
.case-wrap { width: min(var(--case-max), calc(100% - 48px)); margin: 0 auto; }
.project-hero { padding: clamp(60px, 9vw, 126px) 0 clamp(64px, 9vw, 128px); }
.project-hero .breadcrumb { margin: 0 0 28px; color: var(--green); font: 12px 'DM Mono', monospace; letter-spacing: 1px; }
.breadcrumb a { color: inherit; text-underline-offset: 4px; }
.project-label { display: inline-block; margin: 0 0 24px; padding: 7px 10px; border: 1px solid currentColor; font: 11px 'DM Mono', monospace; letter-spacing: 1px; text-transform: uppercase; transform: rotate(-2deg); }
.project-hero h1 { max-width: 990px; margin: 0; font: 500 clamp(3.45rem, 8.3vw, 8.65rem)/.88 'Pink Average', serif; letter-spacing: -4px; }
.project-hero .lede { max-width: 650px; margin: 34px 0 0 auto; font-size: clamp(1.14rem, 1.8vw, 1.45rem); line-height: 1.62; color: #5e605a; }
.project-meta { display: grid; grid-template-columns: repeat(3, 1fr); gap: 18px; max-width: 840px; margin: 52px 0 0; }
.project-meta div { border-top: 1px solid var(--ink); padding-top: 12px; }
.project-meta dt { color: var(--orange); font: 11px 'DM Mono', monospace; letter-spacing: 1px; text-transform: uppercase; }
.project-meta dd { margin: 7px 0 0; font-size: 14px; line-height: 1.45; }

.hero-visual { position: relative; min-height: min(48vw, 510px); margin-top: clamp(46px, 7vw, 88px); padding: clamp(24px, 5vw, 64px); overflow: hidden; border: 2px solid var(--ink); }
.copilot-visual { background: linear-gradient(130deg, #e9f2f8 0%, #b9d3e9 43%, #d8a6ba 100%); }
.search-visual { background: linear-gradient(130deg, #1c3522 0%, #304d34 49%, #759179 100%); color: var(--cream); border-color: var(--cream); }
.performance-visual { background: linear-gradient(130deg, #f1d6dc 0%, #d4869b 48%, #e46c4f 100%); }
.visual-kicker { margin: 0 0 14px; font: 11px 'DM Mono', monospace; letter-spacing: 1.2px; text-transform: uppercase; }
.visual-title { max-width: 640px; margin: 0; font: 500 clamp(2.4rem, 5vw, 5.1rem)/.91 'Pink Average', serif; letter-spacing: -2px; }
.visual-shot { margin-top: clamp(28px, 5vw, 48px); max-width: min(360px, 60%); padding: 14px; background: var(--paper); border: 2px solid var(--ink); box-shadow: 8px 9px 0 rgba(46, 48, 44, .2); }
.visual-shot img { display: block; width: 100%; height: auto; object-fit: contain; }

.metrics-band { background: var(--ink); color: var(--cream); padding: 48px 0; }
.metrics-grid { width: min(var(--case-max), calc(100% - 48px)); margin: 0 auto; display: grid; grid-template-columns: repeat(3, 1fr); gap: 34px; }
.metric { border-left: 1px solid rgba(255, 248, 238, .46); padding-left: 18px; }
.metric-number { display: block; margin-bottom: 4px; color: var(--lime); font: 500 clamp(2.8rem, 5.3vw, 5rem)/.95 'Pink Average', serif; letter-spacing: -2px; }
.metric-label { font: 12px/1.5 'DM Mono', monospace; letter-spacing: .45px; }

.case-content { padding: clamp(72px, 11vw, 148px) 0; }
.case-section { display: grid; grid-template-columns: 190px minmax(0, var(--copy-max)); gap: clamp(35px, 9vw, 135px); padding: 0 0 clamp(72px, 10vw, 126px); }
.section-marker { margin: 5px 0 0; color: var(--orange); font: 11px/1.4 'DM Mono', monospace; letter-spacing: 1.1px; }
.section-copy h2 { margin: 0 0 25px; font: 500 clamp(2.35rem, 4.5vw, 4.5rem)/.96 'Pink Average', serif; letter-spacing: -2px; }
.section-copy h3 { margin: 38px 0 13px; font: 500 clamp(1.6rem, 2.4vw, 2.15rem)/1.05 'Pink Average', serif; }
.section-copy p { margin: 0 0 21px; font-size: 18px; line-height: 1.72; }
.section-copy strong { font-weight: 600; }
.section-copy ul { padding-left: 22px; margin: 26px 0; }
.section-copy li { margin: 0 0 12px; padding-left: 3px; font-size: 17px; line-height: 1.58; }
.pull-quote { margin: 40px 0; padding: 28px 0 28px 31px; border-left: 7px solid var(--lime); font: 500 clamp(1.65rem, 3vw, 2.65rem)/1.14 'Pink Average', serif; letter-spacing: -.8px; }
.detail-card { margin: 35px 0; padding: clamp(22px, 4vw, 40px); background: var(--paper); border: 1px solid var(--line); box-shadow: 7px 8px 0 rgba(46, 48, 44, .1); }
.detail-card h3 { margin-top: 0; }
.detail-card p:last-child { margin-bottom: 0; }
.media-placeholder { position: relative; min-height: 290px; margin: 42px 0; padding: 24px; overflow: hidden; background: linear-gradient(135deg, #abc7e2 0%, #d4869b 55%, #e35434 100%); border: 2px solid var(--ink); display: flex; align-items: center; justify-content: center; }
.media-placeholder.search-media { background: linear-gradient(135deg, #1c3522 0%, #47673f 45%, #c6d93d 100%); color: var(--cream); border-color: var(--cream); }
.media-placeholder.performance-media { background: linear-gradient(135deg, #d4869b 0%, #e35434 55%, #c6d93d 100%); }
.media-placeholder img { position: relative; z-index: 1; max-width: min(380px, 86%); max-height: 230px; width: auto; height: auto; object-fit: contain; background: var(--paper); padding: 12px; border: 2px solid var(--ink); box-shadow: 8px 9px 0 rgba(46, 48, 44, .18); }
.video-placeholder { margin: 36px 0; padding: 30px; background: var(--green); color: var(--cream); border: 2px solid var(--green); box-shadow: 8px 9px 0 var(--lime); }
.video-placeholder span { display: block; margin-bottom: 9px; color: var(--lime); font: 11px 'DM Mono', monospace; letter-spacing: 1px; }
.video-placeholder p { max-width: 520px; margin: 0; font: 500 clamp(1.45rem, 2.5vw, 2.2rem)/1.14 'Pink Average', serif; }
.video-placeholder a { color: inherit; text-decoration-color: var(--lime); text-decoration-thickness: 3px; text-underline-offset: 6px; }

.outcome { padding: clamp(70px, 10vw, 138px) 0; background: var(--blue); border-top: 13px solid var(--green); }
.outcome .case-wrap { display: grid; grid-template-columns: minmax(0, 1fr) minmax(280px, .75fr); gap: clamp(36px, 8vw, 120px); align-items: end; }
.outcome .section-marker { color: var(--green); }
.outcome h2 { margin: 0; font: 500 clamp(3rem, 6vw, 6.2rem)/.88 'Pink Average', serif; letter-spacing: -3px; }
.outcome p { margin: 0; font-size: 19px; line-height: 1.65; }

.next-project { padding: clamp(64px, 9vw, 118px) 0; background: var(--cream); }
.next-project .next-label { margin: 0 0 15px; color: var(--orange); font: 11px 'DM Mono', monospace; letter-spacing: 1.2px; }
.next-project a { color: var(--ink); text-decoration: none; }
.next-project h2 { display: inline; margin: 0; border-bottom: 8px solid var(--lime); font: 500 clamp(3.1rem, 6vw, 6.4rem)/1.05 'Pink Average', serif; letter-spacing: -3px; }
.next-project .arrow { color: var(--orange); }
.case-footer { margin-top: 0; }

@media (max-width: 760px) {
  .case-topbar { height: auto; min-height: 96px; }
  .case-topbar .primary-nav { grid-template-columns: 1fr auto 1fr; gap: 10px; }
  .case-topbar .primary-nav .wordmark { width: 68px; height: 68px; }
  .case-topbar .nav-cluster { gap: 8px; }
  .case-topbar .nav-cluster a { font-size: 9px; }
  .case-wrap { width: min(100% - 32px, var(--case-max)); }
  .project-hero h1 { letter-spacing: -2.2px; }
  .project-hero .lede { margin-left: 0; }
  .project-meta { grid-template-columns: 1fr; gap: 18px; margin-top: 38px; }
  .hero-visual { min-height: 405px; }
  .visual-shot { max-width: min(240px, 80%); }
  .metrics-grid { width: min(100% - 32px, var(--case-max)); grid-template-columns: 1fr; gap: 25px; }
  .metric { border-left: 0; border-top: 1px solid rgba(255, 248, 238, .46); padding: 16px 0 0; }
  .case-section { grid-template-columns: 1fr; gap: 16px; }
  .section-copy p { font-size: 17px; }
  .outcome .case-wrap { grid-template-columns: 1fr; gap: 28px; }
  .media-placeholder { min-height: 230px; }
  .next-project h2 { border-bottom-width: 6px; }
}